Search Engine Marketing Or Pay Per Click

Search Engine Marketing refers to harnessing the capabilities of internet search engines to enhance the online presence of the business. SEM incorporates the use of paid sources to get the maximum number of users to visit your site with the paid advertising strategies to get speedy and effective results for the business.

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Search Engine Marketing Overview

Search Engine Marketing or Pay Per Click (PPC) is a digital marketing strategy that increases the visibility of the website in search engine results pages (SERPs). SEM is the practice of marketing a business or service using a paid advertisement that appears on SERPs. Advertisers can bid on the keywords that a user enters when looking for products and services which allows advertisers to appear ads alongside results for those search queries.

Why Is Search Engine Marketing Important?

With the increase in the number of consumers online searching for products and services on search engines. PPC becomes an important marketing strategy to increase the company’s visibility on search. 

Consumers with the intent of finding information about commercial nature are more likely to make a purchase, as compared to social media where users are not explicitly searching.

How Search Engine Marketing Works?

When talking about paid search advertising, sponsored ads appear at the top of the search engine result page to gain more visibility and stand out in the organic search result. Let’s say you are a customer and searching for products and services online. When you search for the query on the search engine you will come across a number of company’s ads whose keywords match your query. The paid results are highly relevant to your specific search, making it likely that you will click on them.

How Digifootprints can help you stand out from the competition in search results using PPC Ads?

In order to get traction on search results, firstly we need to conduct comprehensive research as apart of keyword management strategy. Identifying the keyword relevant to your business and the services you provide. Targeting the geographic location where the ads will be displayed.

Then create a compelling ad copy that will be displayed on the search results. Lastly bid on a price that needs to be paid when the user clicks on the ads. Search engine marketing is considered by many to be the most efficient way to spend marketing dollars. 

Hire us to run an effective and targeted Search engine marketing campaign for you that converts well and makes you stand out from the competition.

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