Master Diploma in Digital Marketing
(200 Hours)

Introduction to digital marketing

Nowadays, choosing digital marketing matters a lot. As it offers, level playing track, endless operations performance feedback, proper campaign monitoring, and estimation. Also, relying on digital marketing offers your company a wide range of strategies. Some of the top-notches examples of digital marketing strategies include social media marketing, SEO, Google Analytics, Email Marketing, and so on.

Low price is another big advantage of internet marketing. In case, you advertise your product or service online whether on the search engine, websites, or any other social media platforms- within your budget, you can easily do so. In addition, you can stop your plan at any time. For example, in case you launch a PPC and after sometimes experience that it isn’t performing well, then any time you can stop the campaign.

Also, with SEO as an internet marketing strategy, you can even optimize your content for long-tail searches. Hence, if you wish to start your career in digital marketing, you should learn internships in digital marketing. This internship also helps you to work on different

SOCIAL MEDIA MARKETING

Social media marketing is the combination strategy of social networks and social media websites in order to prompt a business’s product or service. This is one of the easiest and effective ways that marketers use to get in touch with their targeted audience, engage with old consumers, and advertise their services, and so on. Apart from this, with social media marketing analytic tools, businesses can analyze the business data to measure their success rate.

Most of the social networks give details, personal, demographic, and geographical information that gives you a clear idea to the marketers about the likes and dislikes of the customers. Besides, social media marketing can engage lots of clients at the same time. Such as existing and old consumers, employees, bloggers, the general public, the media, and other third-party reviewers.

Do you want to know more regarding this marketing strategy? Then just make an internship on social media marketing and start working on the live projects.

GOOGLE MY BUSINESS

By using Google My Business, you can quickly create a mobile-optimized website to connect with your target audience. And it’s totally free. Apart from this, to generate a website, from the business profile, Google will automatically use the images and personal information. Another plus point of Google My Business is that you can customize your website with text, themes, and images.

Whenever you upload new information or change the business information, your free website will automatically be updated. Therefore, whenever you wish to claim your business profile, you always have the option to create a free website with Google My Business.

Now, in case, you have already claimed your profile, then just login to your Google My Business. In case, you use different locations, then choose the location that you would like to manage. Furthermore, you should click on the website option and within a few moments, your website will be created.

Isn’t it amazing? So if you want to stand your business from the crowd, learn internship on this topic, and gather experience by working on different live projects.

GOOGLE ANALYTICS

Google Analytics tool helps you to track social networks, websites, and blogs. Also, Google Analytics provides all customizable and predetermined reports. Analytics provides information about the traffic that appears on your website. Also, Google Analytics calculates the behavior of the visitors as well as the communication carried out on your website.

This dominant tool works on several aspects such as sources of traffic, visited pages, number of visitors, and their duration. Analytics can also be used in lots of sectors like keyword volume, technical information of the visitors.

But what makes an Analytics tool unique from other Google tools? The answer is, you can combine this excellent tool with other platforms such as YouTube, AdWords, and so on. Moreover, you can combine Google Analytics with those platforms and measure the traffic rate of different live projects.

So, instantly learn internships on it and reach your business to another level.

WEBSITE DEVELOPMENT

Website Development is the process of creating and maintaining a website. This is such a task that has been performed from the backside in order to look at your website excellent, work fast, and offer you a seamless user experience.

Developers create a website by using a combination of coding languages. However, the languages totally depend on the task types and the platform where developers are working. The web development field is basically broken down into two sides. Front end ( user-facing side) and Back end (the server-side).

Lots of tools are used for website development. Like Peri/Plack, BerkeleyDB, LAMP, and many others. These make your website attractive and encourage visitors to visit your website to take action.

In today’s world, website development knowledge is in high demand and well-paid too. This is one of the fields where you don’t need a traditional degree. Just make an internship in website development. Then, works on different live projects and holds a strong position in the same field.

BLOGGING

Blogging means writing, you can publish it on your website on your own. It gives individuals an opportunity to write daily entries. However, it has been noticed that many organizations rely upon blogging for business purposes. The symbols of blogging carry informal languages, frequently update and encourage the readers to start a conversation with you.

Blogs are generally used on a separate section of a website. Interlinking is one of the unique features of blogging. Bloggers use this feature when they try to link another person’s blog to their own blog.

Many business people might get confused about the contribution of blogging to business. Firstly, blogging updates frequently which is good for your business. Like, a food blog always shares the new recipe, and a food lover will love that and want to view your services or products.

Secondly, blogging allows reader engagement which will surely be fruitful for your business. Do you want to start your career as a blogger? Don’t waste your time and immediately learn internship as well as earn experiences by working on several live projects.

EDITING SOFTWARE

Videos have started changing the way of representation and communication. Nowadays, people are tending to record videos, share that with family and friends, share their experience and knowledge on YouTube. Moreover, videos are now also utilized to promote online business.

To gain more visitors to your business website, it is essential to make the videos more attractive. You can do this easily by using the HD video editing software available on the Internet. If you are new in this editing world, then you may wonder which one is the most suitable option for beginners?

You can use editing software like Photoshop, Adobe Illustrator, or Canva. All of these software support various video formats like MKV, MOV, MP4, AVCHD, AVI, etc. Besides, these programs also let you combine, cut, crop, split, trim, and so many other things within a few clicks as per your requirements.

Editing software is also beneficial in Content Writing, Copywriting, and Podcasting. You can learn an internship on editing software courses that can help you while working on the live projects of your company.

KEYWORD ANALYSIS

Keyword Analysis is another important aspect of Digital Marketing. Keywords are nothing but a small phrase or a bunch of some words that describe the entire content in short. These can be utilized as metadata in order to represent web pages, database records, text documents, and images.

Keyword Research is the method that can help you to research current search terms visitors type into search engines. You can add them strategically to your content so that the content arrives on the first page of the search engine. This is a basic exercise that everything does in SEO (Search Engine Optimization).

Keyword analysis can help you a lot in enhancing your business. The main intention of doing keyword research is to detect phrases and words that visitors are looking for on search engines. These keywords can be linked to the services or products you are trying to market through your business website.

There are a few steps to do this research. First, you will have to identify the seed keywords, then collect metrics, and then mapping keywords. You can utilize tools like SEMrush, KWFinder, GrowthBar, Ahrefs Keyword Explorer, etc in order to find appropriate keywords for your site. To know the usage of these tools, you can learn an internship course to be able to work on live projects.

SEARCH ENGINE OPTIMIZATION (SEO)

In this era of the competitive world, it’s quite impossible to make your online business successful without SEO. All the search engines that are available on the Internet work by crawling numbers of billions of webpages utilizing their individual web crawlers. Usually, these web crawlers are introduced as search engine spiders or bots.

There are two different types of searches that can be done on a search engine – Organic Search and Paid Search. Organic search concentrates on delinquent rankings in search results. On the other hand, the paid search concentrates on advanced rankings. To maintain these searches – 3 types of SEOs are utilized – technical SEO, on-page SEO, and off-page SEO.

On-page SEO is the tradition of optimizing personal web pages to rank on the first page of the search result. You can use it to earn more and more consistent visitors in search results. Off-page SEO relates to activities taken outside of your individual site in order to affect the rankings within the result page of the search engine.

However, there are several other things like internal linking, external linking, link building, local listings/citations, backlinking, speed audit that you will need to be aware of to be a successful entrepreneur. For that, you can get help from the SEO tools such as Uber Suggest, Moz, Ahref, etc. If you wish to work on your live projects in a hassle-free way, then you can learn an internship on the SEO course.

GOOGLE ADS (PAY PER CLICK)

As an entrepreneur, you will need to have a vast knowledge of Google Ads or Pay per Click (PPC). There are some basic prerequisites that you will have to satisfy before going to apply these tactics.

First of all, you will need to have your individual unique as well as interesting content. Moreover, those contents require to be original, HD, and need to be attractive to the visitors of your website.

Google Ads can help you to reach your target audience while utilizing your brand efficiently. Besides, it is also beneficial in enhancing awareness among relevant visitors. It allows you to utilize a variety of ad formats. All of these are specifically designed to get visitors to identify your brand.

So, if you wish to know how to create Google Adwords ads, then you can learn an internship course on Google Ads. This course can make you able to work on your own live projects.

AUTOMATION

Automation is the formulation and application of technologies in order to produce and deliver services and products with minimum human interference. The application of this technology, techniques, and methods enhances the reliability, efficiency, and speed of several tasks that were earlier conducted by humans.

Automation can benefit you a lot in enhancing your online business. It can help you to lessen your operational expenses. Moreover, it can also help your business to increase the level of productivity. Besides, it also ensures the high availability of the services or products that your company is going to market.

Along with this, it enhances reliability and also optimizes the performance of your business website. You can also get the help of Zapier to succeed as an entrepreneur. To be able in this technology, you can learn an internship course on Automation. It can also help you to work on live projects by making usage of some automatic method in the form of robotic equipment lines.

EMAIL MARKETING

Email marketing is a compelling digital marketing approach of sending emails to customers and prospects. Active email marketing turns prospects into customers and also turns one-time customers into loyal and raving fans of your products or services.

There are a lot of benefits to utilizing this marketing strategy. It can help you to reach your global audience within a short span of time. It’s extremely simple and easy to share, measure, and apply this marketing strategy.

Your business can see results within a few minutes of the email being transferred because of the immediacy of the email. However, before going to apply this strategy while working on your live projects, you can learn an internship course on it.

YOUTUBE MARKETING

Most of the time, social media marketers neglected this marketing strategy. Some of them deem YouTube as a social media network. There are also some business people who see it as more than a video streaming platform.

There are a lot of marketing possibilities on YouTube – particularly if your target audience is on this platform. It is also beneficial when your competitors are not using it as a marketing strategy. YouTube counts 2 billion logged-in monthly visitors throughout the globe.

It ranks as the most extensively utilized digital platform among adults. So, you can use this marketing strategy to gain success in your online business. But, it’s not easy to apply this strategy without having proper skills in this field. For that, it is important to learn an internship course on it before going to start working on your live projects.

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