The Marketing structure has changed widely over the period. Gone are the days when someone would hand out flyers to get a newly sprouted business exposure. The good old marketing tools state that it has to be there where the target audience is. We all know for a fact that people these days are consumed by social media or the other way around. The number of newspaper readers and magazine readers is decreasing day by day. People are switching to digital media to get exposed to current affairs.
If one needs to grow his or her business, an online presence of it has to be important. And when I say online presence, id on not mean just social networking. I mean the primary search engine of all “Google”.
Think about it, when you want to go to a club or a dentist or to a restaurant where you have never been, what do you do? Search for the place on Google to see the route or distance. Then what do you do? you see the review of the place and then? You visit their website or see their online service lists.
And you think about it where is it hosted? “Google” is The modern source of knowledge!
If you want to grow your business and want it to stand out among the many out there, you have to focus on getting your business there on that source. Once your business gets listed in Google and shows up on top results, your business spot could be the next show stopper in the area.
Growing your business with GMB services has many aspects to it. It’s not a one-step process, it has to be approached in a very staged manner. One step at a time or should I say ‘Baby Steps Comrades”!
For any business to boom at present, at the least, you need a website. The website adds a professional touch to your business whether you accept it or not. When you have a website for your business the clients have the psychology to think that “Oh! They have a website and all, it looks so good and is so easy to navigate through. They are serious about the business”
As soon you create a website, you must mention and link all your reachability options such as social media, email, phone number, address, etc. This will ensure that your clients are just a thought away from reaching you. Though it may sound silly, the customer can drop you and move on to the next option just if they were not able to reach you at one shot, so don’t let the customer struggle when trying to find you.
So that’s it? as simple as that? No there is quite more to it. Just creating a website and leaving it there won’t fetch the audience. You need to engage them to have an eye on you always. You need to post content continuously, you need to reply to their comments or reviews or feedback, and you need to show that they matter.
We are doing business with humans and as we all know humans are social animals. It’s the love, care, and bonding between us that draws us together. If you do not socialize with your clients from time to time or engage them in your business proceedings and improvements, it is so likely that they may fade away with time.
Google Search Engine work on a priority-based algorithm. What people are talking about the most in the world comes on top of the google results as the same would have been searched many times and google analyses the data and concludes it to be more important at that time. This is where SEO comes to play.
SEO which is expanded as Search Engine Optimization refers to a practice of optimizing content to be posted in a way that the content shows up at the top of the results while the related topics are searched. And when your business name comes often on top of the search results, chances are the potential clients will be looped in through it as everyone tends to depend more on the top results as they are supposedly more relevant.
So, if you optimize your website’s content using proper keywords and details, the traffic to your page will increase which will lead to more engagement, more reviews, more comments, and more business inquiries.
Apart from the SEO, you have to register your business location on Google so that every time somebody tries to search your business location to navigate, he or she should not be disappointed with a prompt like “No Results Found”.
Whenever you have a satisfied client leaving you good comments as check out, make sure you get it on record. When I say record, I mean a review on Google Comments or your website or social media page of yours. This practice will get you more clients as people’s trust system also depends on how others had their experience.
Frequently post content on your social media and website, if the online portals are left inactive for a long, the google algorithm tends to push your website results lower compared to the active one. To avoid this, keep updating things and ongoings of your business as it will keep the audience and followers engaged which will keep you on top of the Google Algorithms.
These all can be done for free on Google for starters but if you have some cash to burn, you can invest In some paid promotions and google ad services, Google’s paid advertisement services will give you more reach as they tend to keep the sponsored content and links on top of the search results compared to the others.
These are some of the tips you could follow to grow your business through GMB optimization.