An Introduction to Digital Marketing in India
India is a diverse country with various states and different people with varied linguistic practices. In a country like India, it is not as simple as drawing a schematic for marketing and following it. Due to the diversity in states, cultures, traditional practices, and linguistics, marketing practice also faces a lot of challenges.
Challenges intrigue new creative ways to tackle them, and that brings up many hybrid marketing practices accustomed to suiting the busy market environment of the country. Digital marketing has been around the world for a decade. The practice of it in India has started to pick up very recently.
As social media and digital media consumption have picked up rapidly in the country, business owners have also started to convert that into business potential. As I’ve said many times before, “business is where the consumers are,” so it’s only natural for business owners to take advantage of the online client potential.
Due to the pandemic, where businesses suffered significant financial losses as a result of lockdowns and restrictions, digital marketing and business mediums have grown significantly, even among traditional businessmen. This has resulted in huge demand for digital marketing services in India, and today more than 80% of the businesses that run in the country have directly or indirectly adjusted to the new digital marketing practices.
How did Digital Marketing Start?
Nice question. It is simple. It all started with the boom of social media. Ten years back, when Facebook had just started to crawl into the consciousness of many in the country, it was just social media. But as time paced and more and more people became participants in social media, Facebook’s management board saw a lot of potential in the business. Because as a businessman, when you see a crowd, you visualize converting them into your clients.
That is exactly what happened. Facebook implemented business tools and utilities within their platform and businesses started utilizing them. As soon as that proved successful, many others followed suit and began using social media as a business or marketing tool rather than a platform for personal relationship management. That is exactly what happened.
Facebook implemented business tools and utilities within their platform and businesses started utilizing them. As soon as that proved successful, many others followed suit and began using social media as a business or marketing tool rather than a platform for personal relationship management.
This was the birth of digital marketing throughout the world. As in the west, people started using Facebook as a business tool. It slowly crawled into the east and it was not far from the biggest Republic of Democracy in the east to notice this and adapt it into their marketing schematics.
What is the Scope of Digital Marketing in India?
Like I have explained before, India is a diverse country and for each different state where everybody has a different language and culture to practice, the marketing strategies and tools need to be altered and customized as per their local community practices.
More and more people have adapted to using social media and online tools to run their businesses, whether it is for customer relationship management, inventory management, or product demos. When the model of the business itself has changed and has been vamped up, it is rather obvious to have digital media marketing also adapted.
Eventually, the conventional ways of marketing will come to a halt, and when that happens, digital media marketing will be the only scope of marketing, and the more businesses start adapting to it early, the more they will be close to winning the race.
The number of start-ups in India is increasing day by day and the saturation level of businesses is only going to rise over the next few years. That will call for the high demand for digital marketing so that they can bring their business in front of the line, which will, in turn, generate the demand for digital marketing in India.
Where is Digital Marketing Heading in the Future?
Believe it or not, the number of companies and businesses is increasing, and the number of people consuming online media and social networks is also increasing day by day. The need for digital media marketing is greater now compared to ever before, and as its nature is only to accelerate, digital media marketing will always have a bright future ahead.
Moreover, new technologies and developments like AR and VR are coming ahead, so one can anticipate the level of digitalization that one will have to adapt to in the future. This will be both on a personal and professional level, and when I say professional, I am referring to business.
So, present or future, digital marketing has always had a bright future since its initiation, and it always will have a bright future going ahead too.
The Best Digital Marketing Service in India
Your business is not too late. It can still be ahead of the race and I know for a fact that finding the right digital marketing service can be overwhelming and tough. That is why I have taken the liberty to narrow it down to a one-stop solution for all your digital marketing needs, and that is Digifootprints.
At Digifootprints, the executives are time-tested and industry-crafted. They have been doing this for years and they have a very good knowledge of keywords, new modern practices, and the booms of current-day business.
They will implement all of their years of expertise into making your business take off higher than ever. So, what are you waiting for? Pick up your phone and call out to Digifootprints, the best digital marketing company in Lucknow.
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